Client
Vinfast Group
Location
Worldwide
Service
Creative Direction
Architecture
Exhibition design
Lighting design
International competition
Top 3 winners
Wind Fast is an art installation that illustrates the natural fresh air flow caressing a moving car, with an infinite number of visuals generating natural emotions from morning to night. The impressive first attraction to appeal to the visitors’ vision to the indoor and car design is the double skin façade made of a full curtain glass wall and a dynamic metal mesh called “wind fast” to filter the light and vision.
The showroom is designed as an immersive exhibition, with a central zone dedicated to the customer and combining the welcoming desk and bar, as well as multiple interactive installations to understand the Vinfast car’s design and technologies. Visitors have a good overview of the area and free access to the cars from there.