Performance Venue
Before you design the venue, define what it needs to become.
A technically successful venue can still lack identity.
A spectacular building can still fail to create anticipation.
A great show can still be trapped inside an ordinary venue.
A project can involve ten specialists without having one creative vision.
We help developers, producers and investors shape the creative vision of performance venues, from dedicated theatres to venues integrated within resorts, entertainment and leisure destinations.
"Where performance venues go wrong"
The building comes before the vision, it is designed to be photographed rather than to create a distinctive relationship between audience, performance and place. The architectural brief to be Iconic becomes the objective before anyone has properly defined the artistic identity, audience journey or relationship between venue and destination.
Then the auditorium becomes the project, with only technical questions around capacity, acoustics, sightlines and technical requirements, but what the venue is dedicated for is not explored, as well the full experience from the arrival to the seats.
Disciplines and experts are disconnected: Architecture, theatre planning, interiors, lighting, AV, landscape and branding each solve their own problems without a common creative direction.
These aren't only design problems.
They're project-definition problems.
"There is a better way"
Not another consultant joining the project to design one package.
The person helping define the creative DNA of the project.
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Place, audience, program, operator, artistic ambition and commercial objectives.
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What should make this venue different? Who is it for? Why should people come?
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Develop the creative concept, spatial narrative, audience journey and atmosphere.
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Translate the vision into a framework that architects, theatre consultants, designers, producers and operators can share.
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Maintain the creative coherence as the project develops.
From Vision to Venue
Tropical Resort Amphitheater
We re-defined and re-designed a luxury resort integrated performance venue for leisure and corporate events.
Why Us
Our studio is founded by Cyril Lamy, who has always been interested in one question: how do you turn an idea into a place that people remember?
Cyril’s background is architecture, theatre, scenography and lighting, and for the last 10 years he has been working across entertainment and destinations projects for major developers and operators between Europe and Asia.
Today, he brings that multidisciplinary perspective to performance projects, overlapping business and design to delivery places that are both distinctive and viable.”
Cyril Lamy
They made it with Us
What we bring
Creative Vision
Defining what the project should become.
Cross-disciplinary thinking
Connecting architecture, scenography, lighting and experience.
Strategic questioning
Challenging the brief before it becomes a constraint.
Design leadership
Keeping different disciplines aligned around one creative direction.
Our Services
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Strategic & Creative Vision
Define what the project should become before design begins. A focused strategic and creative study for performance venues, exhibitions and experience-led destinations.
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Creative & Strategic Lead
Keep the vision strong as the project develops. An ongoing senior consultancy and creative leadership role, working alongside your appointed architects, designers and project teams.
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Concept to Completion
Take the experience from an idea to a finished environment. A complete design service covering the creative and spatial development of the project through implementation.